NYS ARTS presents
BOOTSTRAP YOUR MUSIC
Tips, Tools and Resources to help build your music career
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Register Online in two easy steps. Fill out the registration form and
click to pay.
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One Session: $10
All Three: $25
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About the instructor:
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JAY MOONAH
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Jay Moonah is the Digital Information Strategist at Toronto new media agency 58Ninety Inc. He has worked on website, podcast, blog and social media projects for many clients including the Canadian Independent Recording Artists Association, Molson-Coors, Dove, the Toronto Sun, the Canadian Broadcasting Co. (CBC). Jay has been an active member of the independent music scene for 20 years, and currently plays with the bands the McFlies and Uncle Seth.
Jay is also an active podcaster and blogger. He is the former host of the Toronto Independent Music & Online Music Marketing podcasts and currently blogs and podcasts at Media Driving
Jay lives in the Toronto suburb of Scarborough with his wife, daughter and two very fat cats.
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NYS ARTS introduces our latest professional training Webinar Series BOOTSTRAP YOUR MUSIC to help musicians, composers and performers achieve success in the marketplace.
NYS ARTS BOOTSTRAP YOUR MUSIC is a series of online seminars {webinars} offered in real time, comprised of three courses with three different instructors. The first course has three sessions during the month of June. You can sign up for each session individually at $10, or for all three at a discounted rate of $25.
Register today. Space is limited.
Once you sign up we will give you the web address and log in information so you can participate fully. High speed internet access is required. A Blog is up throughout the series to help you share and get information, find resources and post questions.
Our second BOOTSTRAPS webinar course is "Online Promotion & Marketing" by Jay Moonah. This 3 session course will address the important issues of "Music Artist Website Tips and Tricks", "Social Tools for Music Success", and "Distributing Your Music Online". Each webinar is accompanied by an informative Blog.
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ONLINE PROMOTION & MARKETING
BOOTSTRAPS MUSIC SERIES
Webinar Course Outline
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Session 1
July 9 | "Music Artist Website Tips n' Tricks"
7:00 - 8:30pm
This session will help you to look at your website:
- are you doing all you can to drive traffic to your site?
- are you giving what your fans are looking for?
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Session 2
July 16 | "Social Tools for Music Success"
7:00 - 8:30pm
A look at social networks like MySpace, Facebook, Twitter and others, and how to use them help boost your music career.
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Session 3
July 30 | "Distributing Your Music Online"
12:00 - 1:30pm
A look at models of selling music online, as well as opportunities to make money through giving your songs away.
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BLOG
Blog posts begin at the end of each course.
Registrants can participate and post to the BOOTSTRAPS Music Series Blog. The blog is monitored by the instructor of each course series. Participants will be able to ask questions, post comments, and receive feedback. |
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In 2007 courses included:
How to Protect Yourself
will be taught by Elena Paul and Alexi Ormani Auld, Volunteer Lawyers for the Arts. On May 15, there will be a real time webinar, followed by a real time blog clinic on May 22, and individual consultations with an attorney on May 29. This online course will focus on contracts, intellectual property rights, and negotiation.
Online Promotion and Marketing
taught by Jay Moonah, and comprised of three webinars (Your Web Presence, Online Digital and CD Sales, Social Media and Virtual Worlds) and teaching blog.
And
Bootstrap Your Music Business
taught by Paola Prestini and Vision Into Art staff, beginning in October.
Funding for this program comes from The New York State Music Fund. The New York State Music Fund was created when the New York State Attorney General's Office resolved investigations against major record companies that had violated state and federal laws prohibiting "pay for play" (also called "payola"). The settlement agreement stipulated that funds paid by music businesses would support music education and appreciation for the benefit of New York State residents. The Attorney General's Office enlisted the services of Rockefeller Philanthropy Advisors, one of the nation's largest and most experienced philanthropy services, to develop and manage the grant program.
The New York State Music Fund published guidelines and criteria and accepted grant applications in a number of categories, including music education and public performances of music by artists working in hip hop, reggae, fusion, jazz, classical and folk music of all cultures. Applications related to recording, distribution, or broadcast through traditional or new media were also eligible. Special emphasis was placed on reaching underserved populations and broadening awareness of artists, genres or styles with limited access to commercial broadcast or other mass distribution vehicles.
